How to use this app
A clear path through It's A Dog's Life. Follow these steps to understand your dog and give them a fuller, happier life.
The path, in order
Seven steps to get the most from the app, for you and your dog.
Tell us about them, their personality, loves, quirks and everyday life. We shape a picture of what makes them tick and their best-life priorities.
On Best Life, pick something chosen because it suits your dog. Follow the instructions, then tap to say how it went.
Go deeper: Premium explains why each activity suits your dog.
Two minutes on what they enjoyed, what changed and where you'd like help. This is how the app learns your dog.
Go deeper: Premium adds a written summary that notices what's shifting.
Whatever puzzles you. We offer thoughtful, possibility-based ideas grounded in your dog, never a diagnosis.
Go deeper: Free gets one question. Premium unlocks unlimited with follow-ups.
See everything you've tried, what they loved and the quiet patterns that emerge over time.
Go deeper: Premium surfaces trends and observations as the picture fills in.
Turn the best moments into keepsake cards and share them with a tap, from the reveal, an activity, or your dog's weekly journey. Each card carries a quiet join link, so friends can meet their own dog's best life.
No rush. Free helps you get to know your dog. When you want more to do and more to understand, Premium is there.
In detail
What each section is, what you get, when to use it and a tip to get the most from it.
Your home base. Each week we suggest things to do, chosen because they genuinely suit your dog, not pulled from a generic list. Every activity comes with full instructions, what you'll need, safety notes and why it fits them.
When to use it
Pop in weekly for fresh ideas, or whenever you fancy trying something new.
Tip
Even a five-minute activity counts. The goal isn't more exercise, it's the right kind of enrichment for the individual in front of you.
A two-minute note on what they enjoyed, what changed and where you'd like help. It's the heartbeat of the app, how it learns your dog.
When to use it
Ideally once a week. A quiet Sunday evening works well.
Tip
You don't need a perfect week to check in. Small shifts, 'she slept better', 'he ignored a squirrel', are exactly what we're listening for.
Ask about the behaviours that puzzle you. We use everything we know about your dog to offer thoughtful, possibility-based ideas, never a diagnosis.
When to use it
Whenever something's on your mind. A quirk, a habit, a reaction you don't quite understand.
Tip
Be specific and add context. 'Why does she bark at other dogs in the park but not on the street?' gets a far richer answer than 'why does she bark?'
Try asking
Why does my dog follow me into every room?
Why does my dog get restless at night?
Why does my dog hate the car but love the vet?
A living picture of your dog. Everything you've tried, what they enjoyed, what they didn't and the quiet patterns that emerge over time. It's the story of how you're getting to know each other.
When to use it
When you want to look back, or when you're wondering whether something's working.
Tip
Patterns show up over a few weeks, not days. Keep the check-ins going and the journey fills in.
Go deeper
Free helps you get to know your dog. Premium helps you go deeper, with more to do and more to understand. £4.99 a month, cancel anytime, and every new feature we release is included.