Pricing
Go deeper with your dog.
Free helps you get to know your dog. Premium helps you go deeper, with more to do and more to understand.
Free
A thoughtful way to begin.
£0 /month
- 1 dog
- Full personalised profile
- Best Life priority headings
- 9 free activities to get started
- Preview all 50 activities, with 41 locked as Premium
- 1 'Why does my dog...?' question
- Weekly check-ins
- Shareable keepsake cards
- Raw activity history
- The latest things we've noticed about your dog
PremiumGo Premium
Premium
For going further, together.
£4.99 /month
Understand them deeply
- Unlimited 'Why does my dog...?' questions, with follow-ups
- Tailored explanations and best-life priority reasons, shaped to your dog
- The full living portrait, everything we've noticed about your dog over time, the patterns and shifts that emerge
- Check-in summaries that notice what's shifting for your dog
- Trends and patterns over time
Do more together
- Daily personalised activities
- All 50 activities unlocked, including the 41 that are Premium-only
- Up to 3 dogs
- Enter your dog for the weekly Face of the App feature
- Extra shareable keepsake card styles, beyond the free basics
Always improving
- We're always adding more. As Premium, every new feature we release is included for you
Plus everything in Free.
Already using It's A Dog's Life? Head to the app to manage your plan.