Our Story
It started with a dog.
Crete · 2016
In 2016, my wife and I were in Crete when we found an abandoned puppy.
We didn't know it at the time, but that little dog would eventually inspire the idea behind It's A Dog's Life.
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One dog changed the way we saw dogs.
That experience stayed with us.
It made us think about how much there is to understand about every dog.
Their personality.Their needs.Their experiences.The things that make them happy.The things that make them them.
Because dogs aren't simply pets.Every dog is an individual.Every dog has a story.
And every dog deserves the opportunity to live their best life.
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From one dog to an idea.
Years later, that experience became the inspiration for It's A Dog's Life.
We wanted to create something that puts the individual dog at the centre of everything.
A place where dog owners can create their dog's own profile, discover useful information and build a better understanding of the dog they love.
Because being a great dog owner isn't just about looking after a dog.
It's about understanding them.It's about loving them.And it's about doing everything we can to deliver their best life.
That's why we built it.
What started with one abandoned puppy in Crete became an idea for dogs everywhere.
Every dog has a story.
Understand. Love. Deliver their best life.
It's A Dog's Life
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