Prize Draw Terms
Win Premium for life, every month.
Every month, one free member is chosen at random to receive It's A Dog's Life Premium, for life. No payment, no commitment, no catch.
How it works
Every free member is entered automatically each month. There's nothing to do and nothing to buy. On the 1st of each month we pick one free member at random and upgrade their account to Premium, for life.
The prize
Premium for life. All Premium features, free, forever. No card, no payments, no cancellation needed.
Who can enter
The draw is open to all free members of It's A Dog's Life. Existing Premium members aren't entered, since they already have Premium. Past winners aren't entered again, so the joy is shared around.
How we pick the winner
We select one free member at random using a cryptographically secure method. The draw runs automatically and every winner is recorded, so it's fair and auditable.
How winners are announced
We notify the winner by email, and announce their first name and their dog's photo on our homepage. With your permission, we share your first name and your dog's photo only, never your surname, email or any contact details.
No purchase necessary
This is a free prize draw. You don't have to buy anything, pay for Premium, or provide payment details to enter or win. Being a free member is all it takes.
Our promise
Premium for life means for life. If you win, your account stays Premium for as long as It's A Dog's Life exists, at no cost, with nothing to do to keep it.
Changes to the draw
We may pause or end the draw in future. If we do, anyone who has already won keeps their Premium for life, no matter what.
Questions
Reach us through the Contact Us page and we'll be happy to help.